Freelancing business is good and exciting. It has a lot of information to learn and interact with people across the world. However, it can be disheartening and difficult sometimes. Building your freelancing business needs a lot of concentration and time input. It can either be your full-time or part-time job.

If you have started in this business, what are the challenges you have faced or success you have achieved? Here are some guidelines that will help you successfully build your freelancing business.


Freelancing requires total commitment on what you plan to do. The business requires most of your time, and there is no particular time to start. Establish your objectives remain focused and start off immediately. While laying out, the foundation create your business plan, the marketing plan, and financial plan.

The business plan is establishing your business name, location, specialty, and your intended clients with a good plan of what you plan to provide to them. In the marketing plan, you will need to choose the platform where customers will find you. This should include the target number of clients you wish to have in every month or season. Sound financial planning is paramount. How do you intend to charge your clients? What is your cost per hour? Are there business expenses you are likely to incur? Factor in these points. You will realize the target clientele to work for in each month.

Build your Niche/Brand

What are you planning to do as a freelancer? There are several topics to write about but if you are a professional in one area, focus on that subject. However, you can start by writing as many different topics until you establish what you write or develop best. If you have a website, have a logo and colour theme that can be identified with you. Remember, when taking on clients you pick on your preferred choice of brand.

Work preparation

Customers want a writer who is familiar with their topic. It is advisable to have good business samples to present to the client as proof of your expertise. If you are called upon to answer a question regarding your work, answer promptly. You should be able to offer free advice to your clients which they will appreciate. Your language must be polite and convincing why you should work for the client.

 Find/Maintain your clients

You will agree with me getting the first client is a major milestone in freelance business. How you introduce yourself and the services you lender is important. Your first job should draw more clients to your page. Clients leave positive remarks for work well done. These compliments will help you get more customers on your page. Remember your first client is much important as a client you got a few minutes ago. Maintain all of them to grow your business.

4 tips


When building your freelancing business, you can get a mentor who has been in the field for an extended period to guide you. Your first impression is the key to your future business. Try to deliver quality work to each client you meet. These customers will end up being repeat clients, and you will have built your business empire.


Meet Our Guest Writer: Beatrice MugureBeatrice Mugure

Content is king, and I’m the queen behind the content. I drum words and make them sing to my rhythm. Nothing gives me more joy than creating content for coaches. Oh yes! All type of coaches. I love bringing glamour to the about us page and ensuring the blog menu has content that educates the audience and converts readers to clients.

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